{"id":1353,"date":"2025-02-19T12:07:55","date_gmt":"2025-02-19T11:07:55","guid":{"rendered":"http:\/\/mecatostudio.com\/?post_type=proyecto&#038;p=1353"},"modified":"2026-03-16T13:18:37","modified_gmt":"2026-03-16T12:18:37","slug":"branding-casa-montana","status":"publish","type":"proyecto","link":"https:\/\/mecatostudio.com\/es\/proyecto\/branding-casa-montana\/","title":{"rendered":"Casa Monta\u00f1a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1353\" class=\"elementor elementor-1353\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7707574a e-con-full e-flex e-con e-parent\" data-id=\"7707574a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b64795 elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"73b64795\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-4.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1c965 elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"8a1c965\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-4.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4712b1d e-flex e-con-boxed e-con e-parent\" data-id=\"4712b1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd214ae elementor-widget elementor-widget-heading\" data-id=\"cd214ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">creativo branding de casa monta\u00f1a y packaging<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e60153 e-con-full e-flex e-con e-parent\" data-id=\"24e60153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9846b9 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"4e9846b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">branding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ec6156 e-con-full e-flex e-con e-child\" data-id=\"10ec6156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7acc76b6 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"7acc76b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Packaging<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea82072 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"2ea82072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">identidad<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb51d99 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"1eb51d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">papeler\u00eda corporativa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604bdba5 e-con-full e-flex e-con e-parent\" data-id=\"604bdba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52fbe30f elementor-widget elementor-widget-spacer\" data-id=\"52fbe30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d4a7ba elementor-widget elementor-widget-text-editor\" data-id=\"47d4a7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casa monta\u00f1a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44383e3a elementor-widget elementor-widget-spacer\" data-id=\"44383e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7bdb56 elementor-widget elementor-widget-heading\" data-id=\"f7bdb56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sabor puro, de la tierra a tu mesa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e61414 elementor-widget elementor-widget-spacer\" data-id=\"32e61414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e3dc4f6 e-con-full e-flex e-con e-parent\" data-id=\"4e3dc4f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4511b9e elementor-widget elementor-widget-n-accordion\" data-id=\"4511b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7240\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7240\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Leer m\u00e1s + <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7240\" class=\"elementor-element elementor-element-5b9fa163 e-con-full e-flex e-con e-child\" data-id=\"5b9fa163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5edb1335 elementor-widget elementor-widget-text-editor\" data-id=\"5edb1335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casa Monta\u00f1a es mucho m\u00e1s que una marca de patatas fritas; representa un homenaje a la tradici\u00f3n, la calidad y la conexi\u00f3n con la naturaleza. Su esencia gira en torno a esos momentos cotidianos que cobran especial significado, como el \u00abtardeo\u00bb, esas reuniones espont\u00e1neas entre amigos donde un snack puede convertirse en el alma de la conversaci\u00f3n. Esta marca, construida sobre la dedicaci\u00f3n y el cuidado en cada detalle, ha sabido capturar el equilibrio perfecto entre la modernidad y la artesan\u00eda, dando lugar a una identidad que se proyecta con fuerza hacia el futuro.<\/p><p>El dise\u00f1o de la marca se basa en una tipograf\u00eda cuidadosamente elaborada, cuyas curvas suaves y l\u00edneas delicadas evocan naturalidad, mientras que sus remates robustos refuerzan un car\u00e1cter tradicional y s\u00f3lido. La elecci\u00f3n de un color terroso, el Pantone 478C, que remite a la calidez de la tierra, refuerza la sensaci\u00f3n de fiabilidad y conexi\u00f3n con los elementos naturales, consolidando as\u00ed la identidad visual de Casa Monta\u00f1a como s\u00edmbolo de calidad y autenticidad.<\/p><p>La inclusi\u00f3n de una textura topogr\u00e1fica en el dise\u00f1o no es casual; evoca los paisajes monta\u00f1osos y refuerza la idea de que cada producto est\u00e1 profundamente arraigado en la tierra, subrayando la naturalidad de los ingredientes y el proceso artesanal que caracteriza a la marca. Este enfoque no solo consolida el presente de Casa Monta\u00f1a, sino que tambi\u00e9n la prepara para un futuro prometedor, donde la expansi\u00f3n a otros productos como aceites o frutos secos ser\u00e1 una evoluci\u00f3n natural dentro de una misma l\u00ednea de calidad y dedicaci\u00f3n.<\/p><p>El objetivo principal de Casa Monta\u00f1a es lograr que su imagen perdure en el tiempo, garantizando una comunicaci\u00f3n coherente que resalte siempre los valores de la marca: la excelencia, la atenci\u00f3n al detalle y la autenticidad. Con una identidad vers\u00e1til y bien definida, esta marca no solo se posiciona como un referente en el mercado de snacks, sino que tambi\u00e9n se proyecta como un s\u00edmbolo de confianza y sabor en cualquier mesa, transformando cada encuentro en una experiencia \u00fanica y memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e545b5 elementor-widget elementor-widget-spacer\" data-id=\"78e545b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a614c85 e-con-full e-flex e-con e-parent\" data-id=\"a614c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373d1d23 elementor-widget elementor-widget-image\" data-id=\"373d1d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2.jpg\" class=\"attachment-full size-full wp-image-1126\" alt=\"El mundo que inspiro el packaging de Casa Monta\u00f1a\" srcset=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2.jpg 1920w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-300x169.jpg 300w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-1024x576.jpg 1024w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-768x432.jpg 768w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17c30609 e-con-full e-flex e-con e-parent\" data-id=\"17c30609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-330f6cf8 e-con-full e-flex e-con e-child\" data-id=\"330f6cf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261f884e elementor-widget elementor-widget-video\" data-id=\"261f884e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78691f37 e-con-full e-flex e-con e-child\" data-id=\"78691f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c71a7ac elementor-widget elementor-widget-image\" data-id=\"6c71a7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3.jpg\" class=\"attachment-full size-full wp-image-1127\" alt=\"Dise\u00f1o gr\u00e1fico y packaging para Casa Monta\u00f1a por Mecato Estudio\" srcset=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3.jpg 1920w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-300x169.jpg 300w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-1024x576.jpg 1024w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-768x432.jpg 768w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-376a67f0 e-con-full e-flex e-con e-parent\" data-id=\"376a67f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d192157 elementor-widget elementor-widget-image\" data-id=\"7d192157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"1079\" src=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6.jpg\" class=\"attachment-full size-full wp-image-1130\" alt=\"Representaci\u00f3n 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