{"id":1353,"date":"2025-02-19T12:07:55","date_gmt":"2025-02-19T11:07:55","guid":{"rendered":"http:\/\/mecatostudio.com\/?post_type=proyecto&#038;p=1353"},"modified":"2026-03-16T13:18:37","modified_gmt":"2026-03-16T12:18:37","slug":"branding-casa-montana","status":"publish","type":"proyecto","link":"https:\/\/mecatostudio.com\/en\/proyecto\/branding-casa-montana\/","title":{"rendered":"Casa Monta\u00f1a"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1353\" class=\"elementor elementor-1353\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7707574a e-con-full e-flex e-con e-parent\" data-id=\"7707574a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73b64795 elementor-widget__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"73b64795\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-4.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1c965 elementor-widget__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"8a1c965\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-4.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4712b1d e-flex e-con-boxed e-con e-parent\" data-id=\"4712b1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd214ae elementor-widget elementor-widget-heading\" data-id=\"cd214ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">creativo branding de casa monta\u00f1a y packaging<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24e60153 e-con-full e-flex e-con e-parent\" data-id=\"24e60153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9846b9 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"4e9846b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">branding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10ec6156 e-con-full e-flex e-con e-child\" data-id=\"10ec6156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7acc76b6 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"7acc76b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Packaging<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea82072 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"2ea82072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BRAND IDENTITY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb51d99 elementor-mobile-align-justify elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"1eb51d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">corporate stationery<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604bdba5 e-con-full e-flex e-con e-parent\" data-id=\"604bdba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52fbe30f elementor-widget elementor-widget-spacer\" data-id=\"52fbe30f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d4a7ba elementor-widget elementor-widget-text-editor\" data-id=\"47d4a7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casa monta\u00f1a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44383e3a elementor-widget elementor-widget-spacer\" data-id=\"44383e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7bdb56 elementor-widget elementor-widget-heading\" data-id=\"f7bdb56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pure flavor, from the land to your table.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e61414 elementor-widget elementor-widget-spacer\" data-id=\"32e61414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e3dc4f6 e-con-full e-flex e-con e-parent\" data-id=\"4e3dc4f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4511b9e elementor-widget elementor-widget-n-accordion\" data-id=\"4511b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7240\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7240\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Read more + <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7240\" class=\"elementor-element elementor-element-5b9fa163 e-con-full e-flex e-con e-child\" data-id=\"5b9fa163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5edb1335 elementor-widget elementor-widget-text-editor\" data-id=\"5edb1335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Casa Monta\u00f1a is much more than a brand of potato chips; it is a tribute to tradition, quality and a deep connection with nature. Its essence revolves around those everyday moments that take on a special meaning: \u00absunsets\u00bb, spontaneous gatherings with friends, and the simple pleasure of sharing a snack that becomes the heart of the conversation. Built on dedication and attention to detail, the brand captures a perfect balance between modernity and craftsmanship, creating an identity that looks confidently toward the future.<\/p><p>The brand design is built around a carefully crafted typography whose soft curves and delicate lines evoke naturalness, while its sturdy serifs reinforce a traditional and solid character. The choice of a toasted tone,Pantone 478C, reminiscent of the warmth of the earth, strengthens the sense of reliability and connection with natural elements, consolidating Casa Monta\u00f1a\u2019s visual identity as a symbol of quality and authenticity.<\/p><p>The inclusion of a topographic texture in the design is intentional: it evokes mountainous landscapes and reinforces the idea that each product is deeply rooted in the land, highlighting the natural quality of the ingredients and the artisanal process behind the brand. This approach not only strengthens Casa Monta\u00f1a\u2019s present, but also prepares it for a promising future, where expanding into products such as oils or nuts would be a natural evolution within the same line of quality and dedication.<\/p><p>Casa Monta\u00f1a\u2019s main goal is to build an image that endures over time, ensuring a coherent communication that always highlights the brand\u2019s core values: excellence, attention to detail and authenticity. With a versatile and well-defined identity, the brand not only positions itself as a reference in the snack market, but also as a symbol of trust and flavor on any table, turning every gathering into a unique and memorable experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e545b5 elementor-widget elementor-widget-spacer\" data-id=\"78e545b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a614c85 e-con-full e-flex e-con e-parent\" data-id=\"a614c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-373d1d23 elementor-widget elementor-widget-image\" data-id=\"373d1d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2.jpg\" class=\"attachment-full size-full wp-image-1126\" alt=\"El mundo que inspiro el packaging de Casa Monta\u00f1a\" srcset=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2.jpg 1920w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-300x169.jpg 300w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-1024x576.jpg 1024w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-768x432.jpg 768w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17c30609 e-con-full e-flex e-con e-parent\" data-id=\"17c30609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-330f6cf8 e-con-full e-flex e-con e-child\" data-id=\"330f6cf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261f884e elementor-widget elementor-widget-video\" data-id=\"261f884e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78691f37 e-con-full e-flex e-con e-child\" data-id=\"78691f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c71a7ac elementor-widget elementor-widget-image\" data-id=\"6c71a7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3.jpg\" class=\"attachment-full size-full wp-image-1127\" alt=\"Dise\u00f1o gr\u00e1fico y packaging para Casa Monta\u00f1a por Mecato Estudio\" srcset=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3.jpg 1920w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-300x169.jpg 300w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-1024x576.jpg 1024w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-768x432.jpg 768w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-3-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-376a67f0 e-con-full e-flex e-con e-parent\" data-id=\"376a67f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d192157 elementor-widget elementor-widget-image\" data-id=\"7d192157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"1079\" src=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6.jpg\" class=\"attachment-full size-full wp-image-1130\" alt=\"Representaci\u00f3n visual de la identidad de Casa Monta\u00f1a por Mecato Estudio\" srcset=\"https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6.jpg 1919w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6-300x169.jpg 300w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6-1024x576.jpg 1024w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6-768x432.jpg 768w, https:\/\/mecatostudio.com\/wp-content\/uploads\/2025\/02\/branding-casa-montana-mecato-studio-6-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a3af528 e-con-full e-flex e-con e-parent\" data-id=\"2a3af528\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element 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