{"id":1347,"date":"2025-02-18T20:07:40","date_gmt":"2025-02-18T19:07:40","guid":{"rendered":"http:\/\/mecatostudio.com\/?post_type=proyecto&p=1347"},"modified":"2026-03-16T13:18:41","modified_gmt":"2026-03-16T12:18:41","slug":"identidad-rediseno-velanova","status":"publish","type":"proyecto","link":"https:\/\/mecatostudio.com\/en\/proyecto\/identidad-rediseno-velanova\/","title":{"rendered":"Velanova"},"content":{"rendered":"
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Redise\u00f1o, redise\u00f1o de identidad<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBRAND IDENTITY REDESIGN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Velanova<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Light and warmth for every occasion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Read more + <\/div><\/span>\n\t\t\t\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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Velanova is a family-owned company<\/strong> dedicated to the handcrafted production of candles<\/strong> for a wide variety of occasions, with a strong tradition<\/strong> tradition passed down through generations. Facing the need to update its visual identity<\/strong>, Mecato Studio<\/strong> took on the challenge of creating a brand redesign<\/strong> that reflected its evolution while preserving its original essence<\/p>

Our goal was to transform its image into something modern<\/strong> and clean<\/strong> that could instantly communicate its origin<\/strong> and values<\/strong>. We designed a new logo<\/strong> that combines elegance<\/strong> and simplicity<\/strong>, incorporating a minimalist icon that merges a flame<\/strong> and a home<\/strong>, conveying warmth<\/strong>, family tradition<\/strong> and a sense of home<\/strong>.<\/p>

The new identity<\/strong> is built on a palette of warm and sophisticated colors<\/strong>, with golden details that evoke quality<\/strong>, craftsmanship<\/strong> and a touch of timeless luxury<\/strong>. The selected typography<\/strong> balances modernity<\/strong> and approachability<\/strong>, ensuring the brand remains recognizable and consistent across all formats, from packaging design<\/strong> to promotional materials.<\/p>

This redesign<\/strong> not only strengthens Velanova<\/strong> presence in the market, but also marks the beginning of a new stage where tradition<\/strong> and innovation<\/strong> go hand in hand, illuminating every space with renewed light<\/strong>. Velanova<\/strong> continues its legacy by offering handcrafted candles<\/strong> not only illuminate, but also bring warmth<\/strong> and atmosphere<\/strong> to every home.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Vela\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lighting moments,
\ncreating memories.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Packaging\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Fotograf\u00eda\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Redise\u00f1o, redise\u00f1o de identidad redise\u00f1o de identidad Packaging papeler\u00eda corporativa Velanova Luz y calidez para cada ocasi\u00f3n Leer m\u00e1s + […]<\/p>\n","protected":false},"featured_media":1151,"template":"elementor_theme","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categorias":[16],"class_list":["post-1347","proyecto","type-proyecto","status-publish","has-post-thumbnail","hentry","categorias-identidad-visual"],"_links":{"self":[{"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/proyecto\/1347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/proyecto"}],"about":[{"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/types\/proyecto"}],"version-history":[{"count":11,"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/proyecto\/1347\/revisions"}],"predecessor-version":[{"id":1916,"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/proyecto\/1347\/revisions\/1916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/media\/1151"}],"wp:attachment":[{"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/media?parent=1347"}],"wp:term":[{"taxonomy":"categorias","embeddable":true,"href":"https:\/\/mecatostudio.com\/en\/wp-json\/wp\/v2\/categorias?post=1347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}