Rediseño, rediseño de identidad

Velanova is a family-owned company dedicated to the handcrafted production of candles for a wide variety of occasions, with a strong tradition tradition passed down through generations. Facing the need to update its visual identity, Mecato Studio took on the challenge of creating a brand redesign that reflected its evolution while preserving its original essence

Our goal was to transform its image into something modern and clean that could instantly communicate its origin and values. We designed a new logo that combines elegance and simplicity, incorporating a minimalist icon that merges a flame and a home, conveying warmth, family tradition and a sense of home.

The new identity is built on a palette of warm and sophisticated colors, with golden details that evoke quality, craftsmanship and a touch of timeless luxury. The selected typography balances modernity and approachability, ensuring the brand remains recognizable and consistent across all formats, from packaging design to promotional materials.

This redesign not only strengthens Velanova presence in the market, but also marks the beginning of a new stage where tradition and innovation go hand in hand, illuminating every space with renewed light. Velanova continues its legacy by offering handcrafted candles not only illuminate, but also bring warmth and atmosphere to every home.